As synthetic intelligence continues to revolutionise industries across the globe, Penquin, a number one model and communications company, is on the forefront of integrating this cutting-edge expertise into the world of promoting. Artistic Synthetic Intelligence Alchemist Kenny Thomas is main the cost, sharing his private journey with AI and the way it’s reshaping creativity and operational effectivity for the company.
Kenny’s fascination with AI started after studying a New York Instances article on September 2, 2022, detailing how Jason M. Allen’s AI-generated paintings, Théâtre D’opéra Spatial, received an artwork competitors. This second ignited Kenny’s curiosity, prompting him to immerse himself in picture technology instruments like DALL·E and Midjourney. “That article was a game-changer for me. It opened my eyes to the limitless artistic potentialities that AI can provide,” says Kenny.
In 2023, after listening to Jensen Huang, CEO of NVIDIA, predict that video creation can be the subsequent main breakthrough in promoting, Kenny devoted himself to exploring instruments similar to Runway ML, Kling, Pika, and Luma’s Dream Machine. His intensive background—having labored on quite a few TV commercials for Fortune 500 corporations like Unilever and Coca-Cola—has given him a singular perspective on how AI can streamline manufacturing, improve storytelling, and add large worth for purchasers.
Kenny’s focus has lately expanded to incorporate AI brokers getting into the workforce. He believes this shift is a real game-changer for the business, automating duties in HR, shopper service, and content material creation, whereas additionally enhancing operational effectivity. “AI received’t change your job; it’s the one that understands AI that may,” he explains. “That’s why my recommendation to everyone seems to be to study and combine AI instruments like ChatGPT, Gemini, and Microsoft Copilot into your day by day workflow.”
At Penquin, the dedication to innovation and creativity has all the time been paramount. “We’ve got been totally supportive of AI from the beginning,” Kenny continues. “Integrating AI into our processes isn’t nearly maintaining with expertise—it’s about setting new requirements in artistic storytelling and shopper service. We’re on an thrilling journey to boost our providers and foster a collaborative setting the place each our staff and our purchasers thrive.”
Recognising the transformative energy of AI, Penquin took proactive steps to make sure that its staff was not simply geared up however totally engaged with the expertise. “We noticed the necessity to create a targeted AI staff that might drive automation, effectivity, enhanced creativity, and even new enterprise acquisitions,” says Mandy Davis, Co-Managing Director at Penquin. “To make sure that our staff embraced AI with confidence, we developed a complete coaching program that fosters innovation whereas reinforcing our company’s human-centric method to creativity.”
With AI quickly evolving and its affect on promoting turning into more and more obvious, Penquin is positioning itself as a frontrunner within the subject. As extra companies recognise the potential of AI to drive creativity and effectivity, Penquin’s forward-thinking method and dedication to embracing new expertise will proceed to set it aside within the aggressive panorama.
About Penquin:
Penquin is a full-service promoting company based mostly in Johannesburg, specialising in built-in advertising and marketing options that ship measurable outcomes. With a client-centric method and a staff of passionate professionals, Penquin’s mission is to assist manufacturers develop by means of revolutionary and efficient campaigns.
