- Adenike Adeniji, Chief Govt Officer of Anik Leisure, has recognized prime qualities that may drive a profitable entertainer to the highest.
- Adeniji emphasizes the significance of managing purchasers and conditions within the music trade, being humble but strict, conducting thorough analysis earlier than investing, and never treating enterprise as a favor or sentiment.
Adenike Adeniji, the CEO of Anik Leisure and a distinguished leisure promoter, has outlined the important thing traits she believes are important for anybody aiming to thrive within the leisure trade.
In a dialog with Saturday Beats, Adeniji emphasised the significance of individuals administration and professionalism. “A superb music promoter should have the ability to handle purchasers and conditions. On this enterprise, you meet plenty of individuals with all kinds of characters and it’s essential to have the ability to handle them. You should even be humble however strict. Earlier than you put money into any enterprise, you’ll want to do your analysis. By no means say you’re doing it like a favour. I’ve realised that there’s no favour or sentiment in enterprise.”
Reflecting on her journey into the world of occasion promotion, the UK-based entrepreneur shared, “I’ve all the time beloved leisure. I as soon as acted in two films, however I used to be discouraged by my dad and mom, so I left it. Proper now, I promote occasions. I usher in artistes to the UK for reveals. I nonetheless love performing, however I’m planning to enter film manufacturing. I’m at the moment engaged on some film tasks.”
