Instantly after this week’s episode of Severance on Apple TV+ — and, truthfully, most likely throughout — I’m going to open up Threads and bash out a submit or two, along with trying out the most recent theories from followers who’re as hooked as I’m on Apple’s dystopian office thriller.
That’s as a result of, with respect to a colleague of mine who wrote a submit final summer time about Threads feeling “empty,” I’ve truly discovered the precise reverse to be true. Meta’s latest social community is buzzing — dare I say, a-twitter — with exercise. I’ll or might not be a consultant person, however all I do know is that my posts get orders of magnitude extra engagement than they ever did on X, and I’m likewise bombarded with so many notifications from Threads that I’ve to often simply flip them off.
Total, I’ve discovered it to be a protected house for sanity up to now, with principally good individuals, little to no adverts, and a typically nice person expertise.
In fact, I do know that gained’t final. The adverts will come. So will the weirdos. Finally, Meta will begin salivating over the way it can squeeze income out of each single pixel of the app, at which level Threads will go the way in which of Fb and Instagram — morphing into one thing extra transactional, much less private, and finally, a spot the place the enjoyment of spontaneous connection is changed by the fixed pull of adverts and algorithms.
For now, although, I’m telling you: For those who’re somebody who’s longed for social media the way in which it was, all you should do is simply begin rocking with Threads. I actually suppose I might have loved the present seasons of Severance (and of Hulu’s twist-filled Paradise) a lot much less with out my fellow superfans all chiming in on Threads with theories, posts, and memes. These, by the way in which, are the TV reveals I’ve been probably the most obsessive about over the past a number of weeks, and the Threads algorithm actually picked up on my curiosity.
In actual fact, at the very least in the meanwhile, I’ve discovered that the app’s algorithm does a fairly good job of serving up the Threads posts that you just need to see based mostly on the stuff you submit about and have interaction with. For me, it’s been a number of TV up up to now, however I don’t solely submit about TV; I inadvertently kicked up a hornet’s nest the opposite day by raving about Anora — however even the standard of the, let’s say, intense feedback that I obtained on that submit was nonetheless higher than the sewage you get from X.
Principally, Threads has zeroed in on that factor its sister apps Instagram and Fb apparently obtained bored with — exhibiting customers the content material that they really need to see. I do know, what an idea! By the way in which, you possibly can observe me on Threads at @andymeek. However as a lot as I like the app, although, I’m warning you, Zuckerberg: The minute you convey that Reels and Tales nonsense over right here, I’m out.
